My mission has always been to promote a vision of the future that is not only viable but thrive-able and enticing. Recently, I’ve heard some incredibly moving stories from teachers tasked with educating our young about current world events and it occurs to me that we put an enormous burden on the shoulders of our children, imparting our knowledge and apparent helplessness in the face of climate change, while inadvertently we risk creating a generation of nihilists.
To this end, there has never been a more important time to be a skilled communicator. To mitigate this potential sea of apathy, we must share stories of hope, improvement, new ways of thinking and the ideas of people and organisations already hard at work to create a better future. We need to galvanise people into action, rather than bombard them with visions of a dystopian future that robs them of their agency and threatens their very humanity.
We need to rapidly seed and spread these ideas and messages of hope in our communities and across the planet. We need to strengthen our networks so we can be more resilient in times of rapid change. This is my ‘Why’ in life. This is what gets me up in the morning. And this is what gets me excited about the potential power of the intersection between tech, business and sustainability. As communicators, user-experience strategists, designers, inventors, business owners and coders there has never been a more important time to use our skills for good.
Now, to work.